Universitario de Deportes ends sponsorship with Umbro
The romance has come to an end. Universitario de Deportes announced on Wednesday its first departure for the 2018 Descentralizado and Copa Libertadores: it will no longer wear the Umbro sports brand and is now looking for a new sponsor for the coming years.
Through a statement published on the official website, Universitario de Deportes announced the termination of the contract with KS Depor S.A., the representative of Umbro in Peru, although it did not detail the reasons that led to it.
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However, the significant differences between the percentage that the merengue team intended to receive in annual royalties from the company, with what it received before breaking the contract, could have been the detonator for Carlos Moreno's administration to decide not to continue with the English firm.
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But now the problem is that Universitario de Deportes terminated the sponsorship contract with Umbro without reaching an agreement with any other brand. "The Club's Bankruptcy Administration says that we will immediately send letters to various companies in the industry in order for them to present their proposals for sports apparel for our first team, reserves and youth divisions," the statement reads.
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There are several brands interested in dressing the team next season. Puma and Under Armor are gaining strength, while Adidas is in conflict due to the exclusivity contract it has with Sporting Cristal, which would prevent them from dressing another major Peruvian soccer team.
This was the statement issued by Universitario de Deportes
This is the statement issued by Universitario de Deportes.