The beginning of a new era in the Mexican Football Federation is approaching...
After the failure of the Mexican National Team in the 2022 World Cup, the FMF began a restructuring process, appointing a new coach (Diego Cocca) as well as a new sports manager (Rodrigo Ares de Parga). But the surprise came when in February the Femexfut announced that the current president, Yon de Luisa, who lasted four and a half years in office, would not seek re-election as the head of the organization in the Assembly of Liga MX Owners, leaving the position 'vacant'.
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Who is the new president of the FMF?
After three months of analysis and countless interviews, where Mikel Arriola, president of Liga MX, was poised to take office, the owners of Mexican soccer clubs would have chosen Juan Carlos Rodríguez to replace Yon de Luisa as president.
Initially, it was said that the FMF would create a new position for Juan Carlos Rodríguez, who would not serve as the new president of the Femexfut, but as Commissioner (a position higher than that of the president). Therefore, the new president of the Mexican Football Federation, the directors of the male (Rodrigo Ares de Parga) and female (Andrea Rodebaugh) National Teams, and the president of Liga MX (Mikel Arriola) will have to be accountable to him.
'La Bomba' is not a well-known figure on the soccer fields, in the dugouts, or in the boardrooms, but is known in the media since he has worked for 13 years at Televisa, having joined when the TUDN project was created, which opened the market to the United States, Central America, and South America.
What achievements does Juan Carlos Rodríguez have?
Juan Carlos Rodríguez was the creator of sports programs such as Estadio Deportivo, which led him to become president of Univisión Deportes.
During his tenure at TUDN, 'La Bomba' brought back the NFL to Mexico and brought boxing back to the screens of the television network of Chapultepec. In 2018, Juan Carlos Rodríguez became the president of Global Sports Business for TUDN.
Another 'great' achievement of 'La Bomba' occurred in 2002 when he obtained the exclusive broadcasting rights for the Korea-Japan World Cup for DirecTV.
With the appointment of Juan Carlos Rodríguez, the owners of Liga MX will try to maintain the high level of marketing that the Mexican National Team achieved under the leadership of Yon de Luisa, who managed to attract several sponsors to the Tricolor.