05/10/2024

Ronaldinho and the 'power' of the big stars [OPINION]

Lunes 27 de Junio del 2016

Ronaldinho and the 'power' of the big stars [OPINION]

The big stars of football are like that. It doesn't matter where they come from, what stage of their career they are in, or the team they play for: everyone dies to see them. Even the little ones. That is the case of Ronaldinho, the Brazilian star who stirred up Cusco with his arrival.

The big stars of football are like that. It doesn't matter where they come from, what stage of their career they are in, or the team they play for: everyone dies to see them. Even the little ones. That is the case of Ronaldinho, the Brazilian star who stirred up Cusco with his arrival.

Star players in football are like that

It doesn't matter where they come from, what point they are in their career, or the team they play for: everyone is dying to see them. Even the littlest ones. That's the case of Ronaldinho, Brazilian star who caused a stir in Cusco with his arrival.

Not even the celebration of Inti Raymi overshadowed the arrival of the former Barcelona player to the Imperial City. On the central day of this festival, thousands of people waited for hours at Alejandro Astete International Airport just to catch a glimpse, even if it was from a few meters away, of the player who continues to create magic on the football fields.

Even PPK, virtually the president of Peru, took the time to meet with 'Dinho'. Cienciano, through administrator Sergio Ludeña and his staff, managed to bring the star and was overwhelmed. The press conference on Saturday couldn't accommodate all the journalists. Approximately 200 reporters, according to the executives, were accredited for the match and it was impossible for everyone to enter.

The important thing is that the Cusco team made the most of 'Dinho'. Just as it should be. Jerseys, 18 thousand tickets sold, and a Meet and Greet. For the latter, some paid over a thousand soles to fulfill their dream: to greet, take a selfie, and get the autograph of the star. Just like Barcelona of Ecuador. Cienciano took that example and gave Cusco an unforgettable party. It's true that the organization could have been better, but events like these benefit the clubs in many ways: gaining fans, sponsors, and media coverage.

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