A campaign is launched to promote the culture of recycling in Peru vs. Argentina for the Eliminatories.

This Tuesday, October 17th, the Peruvian national team receives their Argentine counterpart at the National Stadium for the 4th round of the 2026 Qualifiers. And it is important to show, as Peruvian fans, respect and education at all times.

Therefore, with the objective of promoting a culture of recycling and raising awareness among Peruvian fans about the importance of proper waste management, the #TodosJugamosLimpio campaign has been launched, an initiative driven by the partnership between Grupo AJE, the Peruvian Football Federation (FPF), and SINBA.

This campaign aims to have 'blanquirroja' fans set an example by placing their waste in the more than 70 containers installed at the José Díaz Colosseum. All collected waste will be recycled and given a new life.

"We need the best fans to achieve a Peru without garbage together. We want to be an example and invite other fans to join this wave and promote the use of waste," explains Gianina Jiménez, Head of Communications, Sustainability, and Corporate Affairs at AJE Peru.

"We must show on the field and in the stands that we are a fanbase that plays fair for the planet. We will extend the campaign throughout the 2026 World Cup Qualifiers, raising awareness among the audience to join this great cause," says María José Cussiánovich, Director of Marketing and Communications at the FPF.