Grand Prix of Mexico
The activities of this year's Grand Prix of Mexico go beyond what will happen on the circuit, and include the experience that Formula One represents, with parties, special events, and music.
At the Hermanos Rodriguez Autodrome, there will be a little of it, to complete a weekend to remember. One of the sponsors of the top category, the company Heineken, will contribute to it.
"We will focus on providing world-class experiences, and we will do it in different spaces; first of all, inside the paddock club, we have a suite where we will have a series of get-togethers with legends of motorsport, celebrities; we will have guests, in addition to a series of bars in that section," said Arjan Shahani, manager of the company in Mexico.
However, enjoying everything that surrounds each race around the world will not be only for special guests, but all attendees to the Magdalena Mixhuca venue will be part of it.
"We are ensuring that all attendees can have contact starting from the Heineken gardens, recreational spaces in each area of the Autodrome where we will have music-related experiences; fans will be able to socialize with former drivers like (the Scot) David Coulthard and with the grid girls, who accompany the start," added the executive.
Although most of the events will serve to complete the experience of what happens on the track, the brand has also organized parties during the weekend of October 28 to 30 to keep the excitement going.
"We are proud to provide an additional point of contact. On Saturday, when the activity ends, we will have an after party in the lower Blue Zone and as we usually do, we will take ownership of the most prestigious parties around Formula One, and we will have fashion collections presentations with drivers," Shahani said.
In addition, at the Autodrome, a monoplace with the designs of Mexicans Benito Santos and Claudio Limón will be exhibited.