Rihanna and the millions of dollars behind her Fenty Beauty makeup during the Super Bowl 2023 show.

Pop singer Rihanna Fenty appeared on a suspended platform in the air wearing a red outfit designed by Jahleel Weaver, which thrilled the attendees of the match between the Kansas City Chiefs and the Philadelphia Eagles on Sunday, February 12th.

The "Diamonds" singer was able to dance the choreographies without losing her breath, despite her pregnancy - coming only 9 months after giving birth to her first child with A$AP Rocky - and before singing "All of the Lights," she took the opportunity to touch up her spectacular makeup, seconds that have made her millions.

Rihanna, in addition to being a music star, knows how to make money in other areas. On the night of the Super Bowl, we witnessed when dressed in a red jumpsuit and surrounded by her white-dressed dancers, just before singing "All of the Lights," she applied a little compact powder. However, it was a publicity touch-up for Fenty Beauty, the singer's makeup brand.

And Rihanna owns 50% of the company, while the other portion belongs to the LVHM conglomerate (which also includes Benefit Cosmetics, Make Up Forever, or KVD Beauty and is under the command of the world's richest man, Bernard Arnault).

The 34-year-old artist launched Fenty Beauty in 2017 with the premise of making more inclusive cosmetics, that is, with 50 shades of foundation makeup and colors that looked good on all skin tones. And that has been the key to her success. Nowadays, she is the most successful artist in this field, which is why she has stayed away from producing new songs for seven years.

Her performance at the sports event on February 12th has drawn attention to her Fenty Beauty products. In the hours following her performance, searches related to her products increased.

Forbes estimates Rihanna's fortune at $1.4 billion, and the Barbadian star is a billionaire thanks to the success of her cosmetics line, Fenty Beauty. The cosmetic company generated over $550 million in revenue in 2020. In 2021, Fenty Beauty was worth around $2.8 billion, and the brand itself, according to Forbes, is the main reason why Rihanna became the richest female artist in the world that year with $1.7 billion.

Another part of her capital comes from Savage x Fenty, the lingerie brand she also owns, which shares the goal of offering more inclusive clothing (with larger sizes than others). To a lesser extent, the profits come from her music.

Although 'RiRi' has amassed a great fortune thanks to this venture, there has been much speculation about what has kept her away from the music industry.