The latest NIL partnership for the University of Alabama got unveiled Saturday morning.
Alabama inked a deal with Fanatics in the offseason to have “The Authentic” store inside Bryant-Denny Stadium. The store has all Crimson Tide memorabilia, including shirts, hats, jerseys, helmets, etc… The Authentic gives Alabama fans a feel for having the support for a program. Greg Byrne, Alabama’s athletics director, posted a video to Twitter of the store opening and fans inside.
It’s about to open. Fans are lined up waiting. Our people have been working all night to get #TheAuthentic ready.
Goal will be for it to go smoothly for all but I’m sure there will be some opening challenges. Appreciate everyone’s patience. #RollTide 🏟 pic.twitter.com/aMzSdbpWi0
— Greg Byrne (@Greg_Byrne) October 8, 2022
Alabama battles Texas A&M at 7:00 p.m. CT via CBS.
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Stephen M. Smith is the managing editor and senior writer for Touchdown Alabama Magazine. You can “like” him on Facebook or “follow” him on Twitter, via @CoachingMSmith.
