Novak Djokovic has carved out a legendary status in tennis over the course of his illustrious career, becoming the most successful male player in history.
Boasting an impressive collection of 24 Grand Slam titles, including seven Wimbledon victories, Djokovic is the only man to hold all four majors titles simultaneously across three different surfaces. But, as you'd expect, such phenomenal success has significantly boosted his bank account with the Serbian star also tennis' highest earner.
Djokovic has raked in an estimated £143m in prize money over the past two decade and stands to add another £2.7m to this sum if he clinches his eighth title at SW19 later this month.
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However, it's not just tournament victories that contribute to the 37-year-old's wealth. A slew of brands have sought his endorsement, resulting in numerous lucrative sponsorship deals with companies like Asics, Head, Hublot, Lacoste, and Peugeot.
Further bolstering his net worth are his partnerships with Lemero, NetJets, Raiffeisen Bank International, and Ultimate Software Group. According to Celebrity Net Worth, these deals push Djokovic's net worth to a jaw-dropping £189.8m.
His substantial personal fortune is shared with his wife Jelena, who he met while at high school in Serbia. After starting their relationship in 2005, they tied the knot nine years later at the Aman Sveti Stefan Resort, a luxury hotel resort in Montenegro, and recently celebrated their 10 year anniversary.
Jelena, 38, is a prominent businesswoman, and the global CEO of the Novak Djokovic Foundation, a charity she co-founded with her husband that strives to achieve equal access to early childhood education. The couple also share two children, Stefan, nine and Tara, six, while Jelena has over 710,000 followers on Instagram.
Jelena is often seen courtside cheering her husband on at major tournaments. But her absence at Wimbledon in 2019, when she missed all of Djokovic's games, sparked rumours about their marriage. While they looked to clarify the matter, explaining that it was down to Tara being too young to attend, speculation remaind rife with BBC pundit John McEnroe previously hinting that a dip in the Serbian star's form was due to "off-court issues with the family".
Drawing parallels between Djokovic and Tiger Woods, McEnroe commented, "Woods had the issues with his wife and then he seemed to go completely off the rails and has never been even close to being the same player. So we're starting to say: 'Wait a minute, is this possible with him, Djokovic? '".
Djokovic, although surprised by the public comments, remained diplomatic, remarking: "He has his right to say the things he wants to say. I don't necessarily need to agree with that. But it's his right."
Jelena has candidly spoken about the pressures and scrutiny that come with being married to a high-profile athlete, confessing to Vesti-Online: "When you are young, the spotlight and attention certainly feel comfortable. At first, the experience does not alarm you because it can bring you some difficulties. We look at public figures and think that kind of publicity is OK.
"But as time goes on, you lack anonymity, you lack the privacy to be able to do whatever you like at any time, in any situation. I try to resist all these expectations to always be myself and for Novak to be able to be himself. That is probably why I am being criticised by the public 'why didn't I wear makeup' or 'why wasn't I always wearing heels'."
In a 2020 interview on In Depth with Graham Besinger, Jelena revealed she had been "judged" for not fitting into the stereotype of an athlete's wife, which led to an "internal battle" in her mind.
"I think this is going to be brave to say to millions of people watching," she admitted. "But I was trying to compete with him because I felt like, 'I'm also deserving and I'm not getting enough credit for what I'm doing because I'm doing it more in the backstage'. My ego was there battling also, an internal battle because I always felt like I can express so much more but I have to do it quietly."
"Basically, as a woman, you are not allowed to speak up a lot, you are not allowed to show up a lot," she expanded. "There is this stereotype about who is the wife of an athlete, how she should look like, how she should behave, and I don't fit very well into that stereotype. I am glad I don't because I don't need to. But it was hard because I was judged because of it."