Mutua Madrid Open 2017 Advertising Campaign

Rafael Nadal, Novak Djokovic, Garbiñe Muguruza, Murray, and Serena Williams are part of the advertising campaign to promote the Mutua Madrid Open 2017, which will take place from May 5th to 14th in the Spanish capital.

Tennis Players and Landmarks of Madrid

The different tennis players appear in the form of a stamp alongside emblematic buildings of the Spanish capital, such as Puerta de Alcalá, Metropolis building, Puerta del Sol, Almudena Cathedral, and the Palace of Communication.

The Tennis is Madrid

The goal of this campaign is to link the city's monuments with the great landmarks of world tennis. The various images will appear with the official slogan "Tennis is Madrid."

A Campaign Close to the City

Javier García, responsible for marketing, explained that "we want to further strengthen the connection between the tournament and the city of Madrid. We want all Madrileños to feel the tournament as their own and come to enjoy the great tennis stars. From now until May, it will be nice to see Nadal, Murray, Garbiñe, etc., as the new citizens of Madrid invading our streets and monuments," he shared.