What is the new Pilsen and BCP campaign about?
"BCPilsen is a platform through which we seek to financially educate people, especially young people, so that they can make their plans come true. From Pilsen Callao, as the brand that does everything for friends, we seek to convey that saving is something simple and achievable, for example, by returning our personal bottles since you only pay for the liquid, becoming a pocket-friendly and environmentally friendly option. Now, with this alliance with BCP, we are convinced that more people will join this good savings practice and will choose to return," said Alejandro Molina, Vice President of Marketing at Backus.