Friendship is a relationship based on loyalty, respect, and affection

between two or more people. Throughout different stages of life, memorable and lasting memories can be created. Friends are those who will accompany you in both happy and difficult moments.

However, as the years go by, each individual carries more responsibilities and opportunities to meet with friends are scarce, but that should not be an excuse in true friendships to have a meeting on some occasions.

In the face of this and as a demonstration to celebrate friendship, our country established every first Saturday of July as 'Friendship Day' or 'Friend Day'. Without a doubt, it will be a special reason to celebrate it.

However, how did this special date originate in Peru? What happened to establish Friendship Day? If you have these doubts, Líbero will clarify them for you in the following paragraphs.

This celebration comes from a successful and famous advertising campaign started by the beer brand Pilsen Callao that intensified the meaning of the word friendship. In 2010, the company established a date to invite friends to gather to consume the alcoholic beverage it produces.

So much was the acceptance of this ingenious idea by its regular customers that it became the traditional 'Thursday of Pata' ('Pata' being a slang term for friend); however, it was established that every first Saturday of July the 'Friend Day' is celebrated.

No, the mentioned date is only decreed in our country. However, there is an official date worldwide which is July 30th, established by the United Nations General Assembly in 2011.

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