Banco Pichincha

The protagonist of the week's controversy was Banco Pichincha after publishing an advertisement where it placed the Alianza Lima jersey as a "amulet" against the Brazilian national team. Following this, the journalist Coki Gonzales used his social media to express his displeasure with this situation.

"What an incredible thing that happens in Peru. It seems that Alianza Lima and Universitario have the enemy at home. Gremco harms the creams day by day and Banco Pichincha disrespects them with that pathetic and embarrassing advertising. A shame", he expressed on his Twitter account.

But this was not all, and Coki Gonzales used clubs like Barcelona or Manchester United as an example: "Can you imagine Chevrolet, the main sponsor of Manchester United, saying that it is one of the most important teams in England or would they say it is the most important team in England? The same with Rakuten and Barcelona or Standard Chartered and Liverpool", he added.

Finally, he indicated that Banco Pichincha is not an ally of Alianza Lima: "The main sponsor is your main ally and it always has to say that your team, whether it is Alianza Lima, Universitario, Liverpool, Real Madrid or Portland Timbers, is the best and most important in your country. Definitely Banco Pichincha is not an ally of the team where it puts its logo", he concluded.

Let's remember that Banco Pichincha issued an apology to Alianza Lima and its fans due to the controversial advertisement and removed the spot that lasted nearly 20 hours on its social media.

You can also read

Alianza Lima speaks out after the video from the financial entity: "We do not approve it" | VIDEO

What happened with the advertising spot of the well-known bank and the jersey of the blanquiazul club | VIDEO

Paolo Guerrero: 'Depredador's' goal against Cruzeiro is a candidate for 'Best goal' of the Copa do Brasil 2019 | VIDEO