The Liga has expanded its market and will now have a presence in Mexico, as they have found an opportunity in national soccer, said the president of the Spanish tournament, Javier Tebas, who was present at the conference held this Thursday.
The presentation of #LaLiga in Mexico begins pic.twitter.com/F1mqVhtcsf
— Zeltzin Zamora (@chamagola9) February 9, 2017
The presentation also had three special guests, former players Fernando Morientes, Raúl González and Fernando Sanz.
"Today, the most important league in the world, not only for its clubs, but also for its players, today with this new alliance we are going to collaborate for the internationalization of La Liga," said Rodrigo López Jurado, president of Global W Mexico, who also said he was proud to create the partnership, because "we are the second country with the most fans on social networks of La Liga in Spain."
For his part, Javier Tebas assured that they approached our country "because we are always looking for someone to help us grow; if we already have offices elsewhere in the world, we had to be here in Mexico."
The presentation of #LaLiga in Mexico will begin in a few minutes pic.twitter.com/s37vvkFBT7
— Zeltzin Zamora (@chamagola9) February 9, 2017
The president of La Liga mentioned that another reason for making the alliance with the country was "to be close to the fans, to seek influences, to be close to the media and to be close to our product. I am sure that this alliance will be successful and will help our league grow."