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China celebrates the start of the lunar new year on January 22. The calendar indicates that it will be the year of the rabbit, and big celebrations are expected in the Asian country, celebrations in which Manchester City wants to be a part of. The Premier League club has launched a special shirt this Tuesday to celebrate this great event. The jerseys of the English champion, which have had Erling Haaland, Kyle Walker, and Kevin De Bruyne as models, are now available for sale in physical stores and on the official website.
The new City shirt is to celebrate the Chinese New Year and 'celebrate the Year of the Rabbit'. Although the new shirt is attractive with an intense blue base and golden embellishments, the connection with the rabbit is not immediately obvious.
In this way, City wants to take advantage of the Chinese market where it has many followers, as it has shown in the opportunities when it has visited Asia for a summer preseason tour. According to the English club's website, the shirt presentation video was recorded in the Manchester neighborhood.
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"To the moon and back with the new Chinese New Year drop!", the Manchester City posted on its official Twitter account alongside the special jerseys they will wear during the remaining days of January. Logically, everything goes hand in hand with Puma, the official brand of the 'Sky Blue' team.
As seen on the website, in addition to the shirt, other products related to Chinese New Year 2023 can be found. Printed polos, shirts, jackets, and more products are offered in the club's store. Prices range from £35 to £70.
In strictly football terms, it is worth remembering that Manchester City plays against Southampton on Wednesday, January 11. The match will take place at St Mary's Stadium as part of the EFL Cup quarterfinals.
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