Tremendous impact on the country has caused PSG by announcing its new official drink. It is the multinational AJE, a Peruvian company owned by the Ayacuchan family who owns various beverages sold in much of Latin America. With a video featuring figures like Sergio Ramos, Di María, among others, they welcome the Peruvians.
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Through social media, PSG announced the energy drink "Volt" as its new official drink of the club. This agreement between the Peruvian multinational and the Parisian club makes the Peruvian drink its official drink in the region that includes the countries of: Peru, Bolivia, Colombia, Ecuador, Panama, Nicaragua, Guatemala, Honduras, Costa Rica, El Salvador, Mexico, and Egypt.
This agreement between PSG and AJE, owner of Big Cola, KR, Volt, among others, will last until the end of 2024. But that's not all, another one of their products like the soft drink Big Cola will also be present and become the official drink of PSG in: India, Thailand, Indonesia, Vietnam, Cameroon, Bhutan, and Venezuela.
AJE, Peruvian company, sponsored FC Barcelona
This is not the first time that the Peruvian multinational ventures into football. Its marketing department achieved an agreement with FC Barcelona in 2010, a Spanish club considered one of the best in the world. At that time, it was the drinks KR and Big Cola that became the regional sponsors of the Catalan club.
AJE pursues Lionel Messi
The Peruvian multinational manages to be wherever Lionel Messi goes, in 2010 the forward had just won the Ballon d'Or and was one of the best in the world. An impulse for the national brand to be part of FC Barcelona. Now the situation is similar but with PSG.
PSG: this is how they presented VOLT as the official drink
With Sergio Ramos, Keylor Navas, and Ángel di María; PSG presented the Peruvian drink as the official product of the club:
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