12/07/2024

Sony PlayStation is seeking to expand its video game business in the PC market [VIDEO].

Martes 26 de Abril del 2022

The company is recruiting a senior director of PC Planning and Strategy to plan strategies that will allow them to bring their titles to this platform to continue growing.

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Sony is working on a new strategy within PlayStation to grow in the computer market, along with partners like Steam or Epic, following the path of games like Horizon Zero Dawn or Days Gone.

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The technology company is looking for a Senior Director of PC Planning and Strategy, a new position that will be in charge of defining and leading the company's strategy with a new platform, the computer.

In particular, as described in the announcement published by Sony, the new executive "will be responsible for the strategy and business activity within global channel sales", will need to work with partners such as CDS, GSBO Hub, WWS, Legal, Corp Strategy, PPM, Genba, Epic, and Steam, and identify new partnerships for business growth.

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Among its functions, it will be responsible for ensuring the growth of monthly active users on this platform, implementing the PC store strategy, and working alongside established stores like Steam or Epic, and establishing an activities plan that "satisfies" the needs of players.

PlayStation titles like Horizon Zero Dawn, God of War, and Days Gone have made their appearance on PC, being available precisely on Epic and Steam. These three titles could be Sony's spearhead in its new plans to expand its experiences to PC.

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