Microsoft and SEGA team up to develop next-generation cloud-based video games [VIDEO]

Microsoft and SEGA caused a stir with the revelation of a strategic alliance that will allow the Japanese company to develop next-generation video games using Azure, the cloud platform of Redmond.

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In a press release published by SEGA on its official website, the company indicated that "this collaboration is part of a medium-to-long-term strategy, which will allow the business to move forward with 'Super Game,' a new initiative for the production of innovative titles with a special focus on the key terms 'Global,' 'Online,' and 'IP Utilization' (intellectual property use)".

Through this joint work, the Japanese developer will not only be able to focus on optimizing its video game production, but also on the evolution of other factors related to this process, such as network infrastructure and communication tools required for global online services. With access to these areas, SEGA will be ready to adapt to the new work styles and infrastructure changes introduced by the new generation of video games.

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"With the world more connected than ever after the widespread deployment of 5G and cloud services in recent years, consumers can easily enjoy high-quality entertainment content at any time. In this highly connected environment, the ecosystem surrounding the gaming industry is continuing to evolve and expand as it has access to more sophisticated tools and technologies," the statement mentions.

A look towards the future of game development

The partnership between Microsoft and SEGA seeks to give more importance to the American company's Azure servers so that the creation of video games in this newly initiated new generation is more efficient and, above all, to explore new possibilities regarding cloud gaming. The Japanese firm aims to continue delivering high-quality experiences to its audience, but optimizing development times and enabling features based on Azure cloud technology.

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Yukio Sugino - President and Chief Operating Officer of SEGA - was excited about the fact that the company "will be able to continue advancing in game development so that fans worldwide can enjoy them, using their development capabilities and Microsoft's cutting-edge technology and development environment."

On the other hand, Sarah Bond - Corporate Vice President at Microsoft's Xbox - highlighted SEGA's historical role in the gaming industry and mentioned that "they are looking forward to working together as they explore new ways to create unique gaming experiences using cloud technology." "Together, we will reimagine how games are built, hosted, and operated," said the executive.

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