The Finals played by the Warriors and the Cavaliers
Not only have the Finals set TV records (they are the most-watched Finals since 1998), but they have also had a great impact and following through social media and the internet. Here are some of the registered figures:
NBA.com
Between the NBA website and the official mobile app, there have been 336 million views on videos. A number that greatly surpasses the previous record.
Fans have engaged in up to 173 million conversations related to the Finals, including posts, comments, and likes. Additionally, between the NBA, the Warriors, and the Cavs, there were 98 million video views on this social network, which represents a 180% increase compared to the 2014 Finals.
During the days of the Finals, tweets with the hashtag #NBAFinals were seen 7.6 billion times on Twitter. According to the @TwitterData account, another 7 million tweets contained the hashtags #CLE, #GSW, #ALLinCLE, and #DubNation.
The NBA's Instagram account gained 628,000 new followers throughout the Finals, bringing the total to 7.8 million.
On the day of the sixth game, the term "Golden State Warriors" was the most searched on the dominant search engine worldwide. "Cavs vs Warriors" made it to the third position.
Snapchat
The NBA's content on this app obtained a record of 93.5 million views.
Merchandising
On June 17th, NBAStore.com achieved its best historic day in sales, surpassing the previous record three times.