Nintendo surpasses Microsoft as the leader of the most used consoles.

The consoles of Nintendo are crowned as the leaders in the sector being the most used in homes, followed by those of Microsoft and Sony, according to a study based on the homes that use the personalized communications management platform Plume.

The study, carried out by the platform itself, has been carried out with the aim of exploring the rate at which homes equipped with Plume add video game consoles to their networks. Thus, data on the popularity of video game brands has been collected comparing them with the arrival of Steam as a competitor.

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In this sense, Nintendo stands out in first place, with a popularity of 41.3 percent. On the other hand, Microsoft ranks second, with 38.2 percent. Thus, these giants of the video game market exchange their positions compared to the data from this same study in 2019.

Third place goes to Sony, which decreases its popularity to 19.7 percent. However, Steam enters the market with 0.6 percent, thus consolidating itself as the fourth platform. Likewise, the remaining 0.2 percent is made up of other companies in the sector.

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On the other hand, Plume has warned that, in general, there is a very continuous use of consoles in homes with its services. The average daily data consumption is 1.2GB for all connected devices. However, consoles far exceed this mark.

Specifically, data consumption is led by Steam, which uses an average of 9.2GB per day. In this case, Nintendo falls behind in consumption, with only 0.6GB on average, while Sony and Microsoft are on par, still exceeding the average (4.7GB and 4.8GB, respectively).

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According to David Huynh, Product Director of Plume, these data highlight the entry of Steam into what has so far been a "well-established triopoly". Now, Steam has begun to gain market share and its users "top the data usage tables", Huynh emphasized.

Plume has emphasized that it is necessary to take into account the slowdown in the deployment of video game consoles. This behavior dates back to the Covid-19 pandemic, when the number of consoles required by the main brands has been reduced, at least in homes using Plume.

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This context is part of a problem with the supply of components, but it could also be related to the fact that few new consoles have been introduced to refresh the market, according to Plume.