The 2017 London World Athletics Championship

The 2017 London World Athletics Championship was the most competitive and convincing of all times, with an approximate reach of 400 million viewers, expressed Sebastian Coe.

The president of the International Association of Athletics Federations (IAAF) analyzed that from the first test to the last, the competitive level stood out with convincing and new stories.

Sebastian Coe analyzed that several favorites won in their events, such as British Mo Farah (10,000 meters), South African Wayde van Niekerk (400 meters), and Australian Sally Pearson (100 meters hurdles), but there were also others who did not have the same outcome, and new faces appeared in their events.

Among these new faces are Venezuelan Yulimar Rojas (triple jump), Norwegian Karsten Warholm, and American Kori Carter (both in 400 meters hurdles).

He also highlighted the connection between the competitors and the fans in the stands, which generated a record of 1.2 million people in the stands between the 4th and the 13th of this month at the London Stadium.

Despite the lack of final conclusion, the IAAF estimates a 20 percent growth in website traffic compared to the previous World Championship, going from 3.4 to 7.5 million sessions, in addition to the services provided on social media.