Grupo LALA confirmed the 29th edition of the LALA Marathon that takes place every year in Mexico City and expects more than 5,200 runners to attend.

"This year, the motto of the Marathon is 'LIVE IT 100%'; we are inviting all runners, their families, and the community of La Laguna to enjoy and give 100% during this entire preparation time towards the great sporting event," commented María Luisa Marroquín, director of the LALA Marathon.

On the other hand, Rubén Romero, technical director of the Marathon, mentioned: "This year there will be a change in the timing technology for runners, we will use the ChronoTrack system which registers the participants' mileage through antennas; another change we will have in this edition is that the chip will be disposable and it will be placed on the runner's bib number; this way we improve the accuracy in time registration."

The LALA Marathon will take place on March 5, 2017, starting at 6:45 am, with all participants.

Registrations will be open starting from October 27, on the website (www.maratonlala.org) and in more than 140 Innovasport stores nationwide.

The registration fee will be $600 pesos before November 27, $700 pesos from November 28 to December 31, and $800 pesos from January 1 to March 4, 2017.

The LALA Marathon is the most important initiative driven by Grupo LALA as a company, so that the entire population participates in favor of health and physical activity.