Quilmes 0.0: The Non-Alcoholic Beer That Accompanies Argentine Soccer Fans

After Quilmes 0.0 arrived at the Más Monumental stadium with the River vs Independiente match, and at La Bombonera with Boca and Racing, the variety takes another step and accompanies the fan in one of the most significant matches in Argentine soccer: the superclásico.

Just like in 2022, the brand will be one more component of the fans and will be present in multiple matches of the local tournament, in the stadiums of Independiente, River, Boca, Newells, Rosario, La Plata, and San Miguel de Tucumán. This way, fans can enjoy a non-alcoholic and ice-cold beer while watching the matches. Last year, Quilmes 0.0 returned to Argentine fields after 24 years, with resounding success and great impact.

Quilmes is the great Argentine beer that has been associated with soccer for over 130 years, and once again it continues to accompany this fan tradition. In the context of the arrival of the variety to the superclásico of Argentine soccer, the brand offers different proposals to the fans through its social media, such as raffle of t-shirts and tickets, as well as Boca and River eco-cups, which can be purchased via ecommerce on the TaDa website.

"We are very happy as a brand to once again accompany the fans and continue to be part of the Argentine passions with our non-alcoholic variety. The arrival of Quilmes 0.0 to the fields is another reflection of our commitment to popular culture and sports, which have given us so much joy in this last year," highlighted Daniela Fux, Quilmes brand manager. "For the second year, we will be present in the main stadiums of the local tournament, cheering alongside the audience and toasting for Argentine soccer," she added.

Soccer is the most exciting and representative sport for Argentines, with which Quilmes has a very strong bond. The brand seeks to be an active part of this popular sport and celebrate with fans the passion, emotion, and euphoria that the field generates. For this reason, Quilmes has various sponsorships linked to local soccer: it supports Boca, River, Independiente, Racing, Vélez, and Huracán; and in the classics throughout the country: Talleres de Córdoba and Club Atlético Belgrano, Newell's and Rosario Central; Atlético de Tucumán-San Martín. It is also present in Estudiantes de La Plata, Defensa y Justicia, Unión de Santa Fe, and lifelong in the Club Atlético Quilmes.

0.0: Quilmes' Non-Alcoholic Beer

Quilmes 0.0 was launched in August 2020 and quickly became one of the best-selling varieties of the brand. It is very similar to Quilmes Clásica; it is a lager beer, a pilsener type, made from carefully selected national ingredients, clear, bright, and with a malty aroma. It has subtle hop notes, a light body that, combined with 0% alcohol, is refreshing and enjoyable to drink.

Its production is achieved through a controlled cold fermentation process, the beer obtains its characteristic profile without the generation of alcohol itself. Also, it is ideal to consume at noon accompanying any fresh dish, or in the afternoon to relax and enjoy the rich flavor of beer.

Quilmes 0.0 aligns with contemporary consumer trends and concerns that seek to balance a healthier lifestyle; it is a natural and lighter product.