Hot mx is the new sponsor of the Mexican national team.

The Mexican Football Federation announced a new commercial partner that will accompany the National Team on its way to the 2026 World Cup, in which Mexico will be one of the host countries.

Fernanda Sainz, Commercial and Marketing Director of Caliente, stated that it is an honor for them to become one of the sponsors of the Mexican National Team and become their official betting house.

"As a one hundred percent Mexican company that started eight years ago with a passion for football and started with one team to see how it went, we suddenly grew, we are already in 18 teams in the Liga Mx, and now the crown jewel is the Mexican National Team, we could not be absent from the team; our strategy since the day we started was to someday sponsor it, we are in an incredible moment and we are happy because we are going to sponsor it and we are going to play here in Mexico and it is the perfect moment," she said.

The agreement will have its first impact in the next match of the Mexican National Team at the Azteca Stadium, when the tricolor team faces Jamaica in a match corresponding to the Nations League, on Sunday, March 26.

"We will already have experiences and a marketing plan for the game here at the Azteca Stadium, we will be launching it I think next week and we will have everything that is promotion and mechanics so that they can attend the first game," added Fernanda, who also pointed out that along this path there will be benefits until the celebration of the World Cup so that fans can have fun in all three countries.

Extended benefit

On the other hand, José Romano, Sales Director of the Mexican Football Federation, added that this type of agreement brings benefits that extend to different national teams.

"Every sponsorship that comes in with us as a commercial partner benefits all the branches, both women's and men's, and all the youth teams and programs we have, from the kids to the senior team, it is a pleasure for us to have a fully Mexican company with Mexican partners and people who have bet on football not only on the National Team but also on the League, they are the main sponsors of all the teams, so it is a delight to be at home."

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