Loreto launches its brand in Peru and the world

With an astonishing and vast biodiversity that represents 60% of the total Amazon basin on the continent and with a colorful multicultural wealth divided into its towns and cities, as well as its 27 indigenous peoples (it is the region with the most native peoples of Peru), Loreto launched its brand on Friday, October 14, at the Magical Water Circuit.

A great fair in Lima

A great fair that was inaugurated last Friday and will take place until Sunday, October 16, and that has more than twenty stands that offer the best of the region in the tourism, crafts, agroindustry, wood, and aquaculture sectors. It also has the important support of the Municipality of Lima and Promperú.

The Loreto Brand "Amazon River in you"

The Loreto Brand "Amazon River in you," promoted by the Regional Government of Loreto, promotes economic reactivation through the positioning of its products and services and strengthening its identity and culture, as well as its unique attributes.

Since its launch

Since its launch in March of this year, it has managed to conquer several platforms such as the Amazon Expo 2022 held in Chachapoyas, Amazonas, which had a net sale of more than 230 thousand Soles.

Opening ceremony

The opening ceremony was attended by the executive president of PromPerú, Amora Carbajal, the mayor of San Juan de Lurigancho, Álex Gonzáles Castillo, the director of promotion and dissemination of distinctive signs of INDECOPI, Álvaro Suárez Salazar, the president of the metropolitan commission of tourism small and medium enterprises and councilor of Lima, Felipe Berni, and the regional governor of Loreto, Elisbán Ochoa Sosa.

The fair of the Loreto Brand

The fair of the Loreto Brand "Amazon River in you" also has an Instagrammable area, three backings with a scenography that recreates three landscapes of the region where attendees can take photos and videos for their social networks. It's also worth mentioning the 15-meter Anaconda Tunnel, which can be visited by people and is made of aluminum structures covered with sublimated cloth with a leather-like texture and also contains LED screens with images of the Loreto region. Finally, the public will be able to enjoy the Arbubuelo, the oldest and wisest tree-human in the world, which originates from the Amazon rainforest.

Three days of enchantment

It will be three days where the enchantment of the Amazon rainforest will be brought to the heart of Lima and people can enjoy the culture and mysticism through activations, artistic presentations, and musical shows that will be held from 2:00 p.m. to 10:00 p.m. Undoubtedly, a cultural festival that the people of Lima cannot miss.