Fans of Alianza Lima woke up today, September 11, 2019 with a commercial that many found offensive due to the content of the audiovisual product that had been shared on Facebook, Twitter, and other social media platforms.
It turns out that the main sponsor of Alianza Lima, Banco Pichincha, had released a commercial where they referred to the team's jersey as the "good luck charm" that helped the Peruvian national team defeat Brazil in the third match after what happened during the 2019 Copa America.
In response to the wave of criticism from the video, the financial institution decided to issue a statement apologizing for the situation. Click here to see the statement released by the renowned bank.
Alianza Lima also spoke out
Benjamin Romero, marketing manager of Alianza Lima, also commented on the issue: The idea is not to speculate; the situation needs to be clarified. The idea is not to fight with our main ally, but in every relationship, there are issues, and this issue got out of control. They (the bank) need to take the initiative since they did not inform us about this (video release). Afterwards, we will see," said the manager.
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