When Messi was already Maradona and Pelé, he came to Lima and attracted 35 thousand people at the old Nacional stadium. It was for a friendly match in 2013 where he ran at 10km/h, played for 60 minutes, and even if he walked, it didn't matter. The idea was to see him. A year later, San Martín and UTC brought 40 paying spectators to the Miguel Grau del Callao stadium: you could even hear the sound of the coach's Whatsapp. It wasn't enough to even pay the field workers. "The children want the shoes or the jersey that Cristiano Ronaldo wears. It's their Christmas gift. They follow him on Instagram, on Facebook. What was impossible for us, is close and personal for them," says Julio Meléndez, a journalist in charge of Nike's communications in Peru, the company that sponsors CR7's feet. It's true: on PlayStation - just like during recess - everyone plays being a foreign superstar. Even 5 local travel agencies offer packages for less than 3 thousand dollars that include a trip to Europe and a mandatory stop at the Champions League final. A local toy store sells figures of Luis Suárez for 15 soles and it wouldn't even occur to them to make one of Puma Carranza or Waldir. Or if they prefer, of Cueva or Yotún.